By KING JB
Just last week he signed a deal with Burger King and now apparently, he has took it another step further by signing with Nike. The UFC's Middleweight Champion, Anderson Silva has obviously become marketable FINALLY in the eyes of HUGE businesses. This is a great sign for the growth of MMA as it takes steps towards the mainstream.
"Listening to the voice of the athlete is the essence of the culture of Nike. Being able to have an athlete the caliber of Anderson Silva among our partners is a great honor for us. "Said Louis Alexander, director of sports marketing for Nike in Brazil
I wonder what took Anderson Silva so long to get these major deals? I would assume that the language barrier played a major roll with American companies, but now with the growth of the sport, maybe Silva is becoming the official face of MMA and the UFC.
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