Gulbis is considered to be a symbol in the LPGA. She released a 2005 calendar, just before the 2004 U.S. Women's Open, which featured her not only playing golf, but also in striking poses in swimwear. The United States Golf Association (USGA) barred it from being sold at the event, deeming it inappropriate. The calendar was sold very openly at Golf Canada; the USGA was criticized for overreacting. Gulbis also posed for the November 2004 issue of the magazine FHM, an issue that also gave away a chance to play golf with her at her home course, the Lake Las Vegas Resort, where her calendar photo shoot took place. Gulbis has said that she likes the attention she gets, even if it is for her appearance; she has endorsement deals with RSM McGladrey, TaylorMade Golf, Adidas, Canon, Raymond Weil geneve, Amstel Light, SkyCaddie, Payment Data Systems, MasterCard, Winn Golf Grips and Lake Las Vegas Resort. Gulbis was romantically linked to Pittsburgh Steelers quarterback Ben Roethlisberger in 2005.
In 2006, Gulbis began writing a monthly golf advice column in FHM. In November 2005, a reality television show, The Natalie Gulbis Show, made its debut on The Golf Channel. The show had its second season premiere on October 18, 2006. Gulbis has also appeared on the 2007 version of Tiger Woods PGA Tour by EA Sports along with fellow professionals Annika Sörenstam, Ian Poulter and Luke Donald, among others. In August 2007 Gulbis appeared on the August/September cover of Sactown Magazine in an article that profiled the rising star's busy life of product endorsements and photo shoots, though frustratingly enough, no pro win. Gil Ozir, Vice President of Marketing for Raymond Weil (a luxury watchmaker and one of Gulbis' many endorsement deals) was quoted as saying, "Once she starts winning, she's going to be a megastar." A few days later, Gulbis won the Evian Masters, her first professional LPGA title.
In 2009, she will appear in the second season of Celebrity Apprentice.Throughout the season, each celebrity will be raising money for a charity of their choice; Gulbis has selected the Boys and Girls Club.
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